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Global Icon Award for Bon Jovi

In 1994 the MTV Europe Music Awards were established to honor and celebrate all international music videos that are popular across Europe. The winners of the awards are selected by the voting public, and each year the host city of the ceremony changes. Over the years countries such as Germany and the United Kingdom have had the honor of hosting the event, and for the 2010 MTV Europe Music Awards, Madrid in Spain has been selected. The award evening will be held on 7 November 2010, and the most anticipated award, the Global Icon Award, will be handed to Bon Jovi this year.

The band Bon Jovi was formed in the year 1983 and consists of Richie Sambora, Jon Bon Jovi, Tico Torres, Hugh McDonald and David Bryan. They made a big splash onto the music scene in 1986 with the release of their Slippery When Wet album, which went on to sell twelve million copies worldwide. Over the years other albums followed, such as These Days, New Jersey and Lost Highway. The band has also performed in countries circling the globe. During their career in the music industry they have given more than 2700 live performances, sold approximately a 125 million albums and entertained fans in more than 50 countries. Bon Jovi has also been honored by being inducted into the Songwriters Hall of Fame, as well as the UK Music Hall of Fame. With so many achievements behind them, and a music career that is still ongoing, it is no surprise that Bon Jovi are receiving the Global Icon Award.

Executive Vice President of Music and Talent, Programming and Events, of MTV Networks International, Bruce Gillmer, commented on the award by saying: "There's no question that Bon Jovi has achieved iconic status across the globe and is widely recognized as one of the most beloved and influential rock bands of all time." Other artists who will be hoping to receive awards on the night include Katy Perry and Lady Gaga, while artists such as Ke$ha, Shakira and Kings of Leon will be performing.

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