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Young London:Into Music – Discovering New Generation Talent

In an initiative to promote east London's new and next generation talent, a series of five individual events will take place in Hackney, Greenwich, Tower Hamlets, Newham and Waltham Forest, under the banner of "Young London:Into Music". Working along with partners Biggafish, Music Matrix, Continental Drifts, Urban Development and Rising Tide, more than 100 young people between the ages of 14 and 25 will have the opportunity to benefit from professional mentoring, as well as a chance to work along with established artists.

The first event of this fresh new urban youth festival will be "Inner City Lives", presented by Rising Tide on 26 June 2009 at Ocean in Hackney. Artists involved in this event include Ms Dynamite and Akala. Having caused quite a sensation with her debut album, 'A Little Deeper' in 2002, Ms Dynamite went on to earn a number of awards, and has recently hinted at the possibility of the release of her third album. Following the release of his debut album 'It's Not a Rumor', Akala was a 2006 MOBO Award winner for best hip hop act and has toured with Christina Aguilera, Jay-Z and Richard Ashcroft. Other artists who will be participating in the Young London:Into Music series of events include Bashy, Roachford, Double S, Ghetts and Leon Jean Marie.

A significant number of the young people who will benefit from the Young London:Into Music initiative fall into a government category referred to as "NEET", meaning "Not currently engaged in Employment, Education or Training". This event, which is being organized "by young people, for young people", aims to inspire young participants to discover and develop their musical potential, taking advantage of the experience of the established artists they will be working with. Participants will also have the opportunity of being in touch with record labels, promoters, publishers, broadcasters and producers in the music industry.

The other four events making up Young London:Into Music are: Continental Drifts at Rough Trade East, Shoreditch on 16 July; Music Matrix in partnership with Bashy at the Greenwich Shopping Mall in mid-July; Urban Development along with Leon Jean Marie and Ghetts at Stratford Circus on 23 July; and Biggafish at Victoria Park, Tower Hamlets on 2 August 2009.

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