MTV European Music Awards 2010
Established in 1994, the MTV Europe Music Awards were created to bring honor and recognition to music videos in Europe. MTV viewers who watch the music videos from all over Europe vote for their favorites, which is how the winners are selected. This year, the MTV Europe Music Awards were held in Madrid, and on the evening Lady Gaga topped the voting, walking away with three awards, but could unfortunately not attend the gala event due to her tour. There were also a few surprises in store for viewers and audience members, such as the collaboration by Kanye West and 30 Seconds to Mars.
The Caja Magica Arena at the Puerta de Alcala Monument in Madrid was packed with eight thousand audience members, where not only awards were handed to this winners of the MTV Europe Music Awards, but spectacular live performances were also held. Looking at the various categories and their winners, awards were handed out at follows:
Best Pop Artist: Lady Gaga
Best Song: Lady Gaga (Bad Romance)
Best Female: Lady Gaga
Best Male: Justin Bieber
Best Hip-Hop: Eminem
Best Push Act: Justin Bieber
Best Rock: 30 Seconds to Mars
Best New Act: Ke$ha
Best Live Act: Linkin Park
Best Alternative: Paramore
Best Video: Katy Perry (California Gurls)
The Best World Stage Performance was awarded to the Tokio Hotel, while the Global Icon Award was handed to the legendary band, Bon Jovi. For her dedication to children’s education around the world, Shakira was presented with the Free Your Mind Award. The Best European Act was taken by Marco Mengoni from Italy. As Lady Gaga was in Budapest for her tour, she thanked all the fans who voted for her via a satellite uplink. The MTV Europe Music Awards were hosted by Eva Longoria, and some of the live performances for the evening included, Miley Cyrus, B.o.B, Hayley Williams (Paramore), Kings of Leon, Kid Rock and Rihanna, to name but a few. The 2010 MTV Europe Music Awards was broadcast live, with over six hundred million people tuning in. The awards were also considered successful this year due to the fact that more viewers cast votes this year than last year, and it is hoped that interest and support for the MTV Europe Music Awards will continue to develop.